Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Lifenews
The Razorfish study, titled “The Metaverse: What Gaming Today Teaches Us About the Metaverse Tomorrow,” and conducted with VICE Media Group, reveals that the majority of Gen Z welcomes brands in the metaverse, creating opportunities for marketers that get it right.
Top Trends in 2022 for Financial Services Marketersperspectives
A tsunami of cultural and social changes are affecting the financial services industry. As we partner with clients in this competitive space, we're keeping a close eye on shifting lifestyle priorities, social media power players, and everything in between. Here are five trends we're observing and why they should matter to every financial marketer.