
Intent powered ideas.
It all starts with a customer. Their thoughts, their reflections and their questions. ‘I want to be fitter… find a new style… take a break… upgrade my phone… read a review of that new car.’ We call this Intent.
And then, along the way their feelings change. Their motivations change. Their behaviours change. And sometimes, they just change their minds.
Why?
Because the weather changes, they hear a rumour, they see a news snippet, they listen to a podcast. Or the whole world changes. And their realities change along with it.
Performics Mercerbell helps brands create new realities in step with an ever-changing world.
How?
By combining Intent and powerful creative ideas with explosive force to create measurable and effective results. It’s a unique alchemy that only Performics Mercerbell has the track record to deliver.
Intent powered ideas.
It all starts with a customer. Their thoughts, their reflections and their questions. ‘I want to be fitter… find a new style… take a break… upgrade my phone… read a review of that new car.’ We call this Intent.
And then, along the way their feelings change. Their motivations change. Their behaviours change. And sometimes, they just change their minds.
Why?
Because the weather changes, they hear a rumour, they see a news snippet, they listen to a podcast. Or the whole world changes. And their realities change along with it.
Performics Mercerbell helps brands create new realities in step with an ever-changing world.
How?
By combining Intent and powerful creative ideas with explosive force to create measurable and effective results. It’s a unique alchemy that only Performics Mercerbell has the track record to deliver.
Intent powered ideas.
It all starts with a customer. Their thoughts, their reflections and their questions. ‘I want to be fitter… find a new style… take a break… upgrade my phone… read a review of that new car.’ We call this Intent.
And then, along the way their feelings change. Their motivations change. Their behaviours change. And sometimes, they just change their minds.
Why?
Because the weather changes, they hear a rumour, they see a news snippet, they listen to a podcast. Or the whole world changes. And their realities change along with it.
Performics Mercerbell helps brands create new realities in step with an ever-changing world.
How?
By combining Intent and powerful creative ideas with explosive force to create measurable and effective results. It’s a unique alchemy that only Performics Mercerbell has the track record to deliver.


Jason Tonelli
CEO

Vaughan Townsend
Executive Creative Director

George Sarris
General Manager

Jessica Farrell
People & Culture Director

Brad Bennett
Executive Strategy & Digital Director

Maree Marasco
Executive Growth & Marketing Director

Jeff Ewing
Chief Financial Officer


Leadership Team
____________
Jason Tonelli
CEO

Vaughan Townsend
Executive Creative Director

Brad Bennett
Executive Strategy & Digital Director

George Sarris
General Manager

Maree Marasco
Executive Growth & Marketing Director

Jessica Farrell
People & Culture Director

Jeff Ewing
Chief Financial Officer

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© Performics Mercerbell 2020
Intent powered ideas.