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Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life
newsThe Razorfish study, titled “The Metaverse: What Gaming Today Teaches Us About the Metaverse Tomorrow,” and conducted with VICE Media Group, reveals that the majority of Gen Z welcomes brands in the metaverse, creating opportunities for marketers that get it right.
Top Trends in 2022 for Financial Services Marketers
perspectivesA tsunami of cultural and social changes are affecting the financial services industry. As we partner with clients in this competitive space, we're keeping a close eye on shifting lifestyle priorities, social media power players, and everything in between. Here are five trends we're observing and why they should matter to every financial marketer.